My journey
EarlierToday ↓
A career, in its own words
Jen Test13
Sales leader building go-to-market strategy, sales training, and new business.
I am a revenue leader who builds and manages sales organizations across education technology. My work centers on coaching teams, navigating complex institutional partnerships, and putting the day-to-day discipline in place to grow and retain revenue.
The fuller story
I have spent my career building and running sales organizations, primarily in education technology. After early account executive roles at ProQuest, Parature, and Blackboard, I advanced through six promotions at Parchment to Senior Director of Member Development, helping scale ARR from $2.5M to $50M. From there, I led sales at Signal Vine and served as Vice President of Sales at Arly, where I helped transition the business to SaaS, expanded into new markets, and grew revenue from $1.5M to $6.5M.
Most recently, as Senior Vice President of Revenue and Partnerships at StudentBridge, I rebuilt our sales engine, established retention tracking, and compressed sales cycles to 120 days. Alongside executive roles, I also created RevUp Coach. Across every stage, my work centers on establishing repeatable revenue infrastructure, developing teams, and staying directly involved in closing complex enterprise and statewide agreements.
The hidden depth
Where the real work lives
Where the real work lives
Saved moments along the way: the depth behind the highlights.
- Rebuilt the Team
- Rebuilt the Sales Engine
- Created Executive-Level Revenue Visibility
- Dramatically Compressed Time to Revenue
- Led High-Stakes RFPs & Enterprise Opportunities
- Strengthened Retention
Moments that show the work
- Something I built or improvedNo date
Rebuilt the Team
Recruited and hired key Sales, Customer Success, and growth talent while establishing stronger expectations around activity, accountability, prospect engagement, pipeline creation, and customer relationships.
- Something I built or improvedNo date
Rebuilt the Sales Engine
Took over a new-business function with limited active pipeline and immediately established a high-activity sales motion centered on live prospect conversations, phone-heavy outreach, personalized email and LinkedIn engagement, disciplined follow-up, and face-to-face selling. Grew pipeline to 2x goal and increased wins quarter over quarter.
- Something I built or improvedNo date
Created Executive-Level Revenue Visibility
Rebuilt forecasting, pipeline reporting, CRM discipline, conversion tracking, and churn visibility while managing extensive board and executive reporting requirements.
- Something I built or improvedNo date
Dramatically Compressed Time to Revenue
Closed new business within 120 days in a higher education market where the typical sales cycle was 8–12 months, while simultaneously rebuilding pipeline for longer-term growth.
- Something I built or improvedNo date
Led High-Stakes RFPs & Enterprise Opportunities
Personally managed multiple complex RFP responses and strategic opportunities, coordinating pricing, product, technical, security, implementation, and executive inputs while continuing to lead day-to-day revenue operations.
- Something I built or improvedNo date
Strengthened Retention
Implemented customer health tracking, renewal and account management playbooks, earlier risk identification, and more proactive customer engagement to protect recurring revenue and create expansion opportunities.