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No Straight Line

A career, in its own words

Rowan Ellis

Partnerships leader who makes complex work clear and actionable

I work where partnerships, operations, and customer experience meet. I turn unclear systems into useful ones and help people move through difficult work together.

Portrait of Rowan Ellis

The fuller story

My path moved from sales into operations, customer success, and partnerships, with caregiving, volunteer leadership, and self-taught technical work running alongside it. The titles changed. The thread did not: listen closely, make the problem legible, and build the practical thing people can use.

The shape of the journey

My squiggle

EarlierToday ↓

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Selected work

Projects that show how I work

01

A partner onboarding guide people could actually use

Turned six recurring partner questions into one clear, tested guide.

Context
New partners received different answers depending on who they asked.
My contribution
Collected the repeated questions, wrote an initial guide, watched partners use it, and revised the unclear parts.
Result or lesson
The guide became the shared reference for partner onboarding.

02

A handoff both sales and delivery could support

Made the unowned space between a signed deal and delivery visible.

Context
Closed work could sit for two weeks because nobody owned the middle.
My contribution
Mapped the stalls, drafted a one-page handoff, and invited both teams to remove what did not work for them.
Result or lesson
Both teams agreed to use the same handoff.

What I keep being good at

Making the confusing thing legible

Across operations, partnerships and customer success, you repeatedly take something tangled, pricing, a handoff, a process nobody owns, and make it something people can read and act on.

Seen in: Untangled the pricing mess our biggest partners had gone quiet about · Built the partner onboarding guide that people still use · Rebuilt the handoff between sales and delivery

Staying in the room when it's uncomfortable

You don't leave when there's no fix available. The record shows you sitting with people through failures, illness and hard conversations.

Seeing people others skip over

Both in hiring and in how colleagues describe you, you notice the person the process misses.

Credibility

What others can verify

recommendation

You make the room feel like it’s on our side.

Saved after a difficult renewal conversation.

Partner feedback

talk

Plain-language writing workshop

A volunteer workshop created during a year away from full-time work.

Community workshop

Work in pictures and video

Mapping the partner onboarding flow with the team before rewriting the guide.
Mapping the partner onboarding flow with the team before rewriting the guide.
Intro video plays here
A 60-second introduction scripted in Story Studio can appear here.
Saturday at the repair café, where volunteer leadership became part of the professional story.
Saturday at the repair café, where volunteer leadership became part of the professional story.

Moments that show the work

  • A problem I helped solveMarch 2024

    Untangled the pricing mess our biggest partners had gone quiet about

    Three partners had stopped replying. Nobody wanted to say out loud that our pricing sheet contradicted itself depending on who sent it. I asked each of them what they were actually seeing, put it side by side in one document, and walked finance through it without blaming anyone. We rewrote it in two weeks. Two of the three came back.

  • Something I built or improved2022

    Built the partner onboarding guide that people still use

    Every new partner asked the same six questions and every one of us answered differently. I wrote the answers down, badly at first, then rewrote them after watching two partners try to follow them. It is not clever. It is just clear, and nobody has had to rewrite it since.

  • Something I built or improved2017

    Rebuilt the handoff between sales and delivery

    Deals were closing and then sitting for two weeks because nobody owned the middle. I mapped where things stalled, wrote a one-page handoff, and got both teams to agree to it by letting them each cross something out.

  • A difficult situation I worked through2022

    Talked the hall committee round after they tried to shut us down

    They were worried about liability and mess. I asked what would make them comfortable instead of arguing, came back with a one-page safety sheet and a cleaning rota, and let them add two conditions of their own. We kept the room.

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